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What Clickbait Headlines Do and Don’t Do

By on January 8, 2017

When I think of β€œclickbait” I somehow think of a type of food for fish on a hook, and a fish swimming along and clicking on it. Somewhat of…


Why Marketers Have a Brilliant Sense of Humor

By on August 30, 2016

It’s a bit stressful to write a post when everyone expects you to start with a joke & show off your sense of humor. As a side note, marketers…


5 Mega Reasons Why Startups Should Invest in Content Marketing

By on March 29, 2016

Let’s play a game. It’s called “Where is your next customer going to come from?” You get three guesses. After that, you need to refer back to your marketing…